How To Buy A Perfect Christmas Gift For Your Kids?

By Bonita Li

Very often, kids toys are not the main products for advertisement within the ad marketing business. However, it's only because the people don't have sufficient time to promote these kids toys.

TV was definitely not the ideal medium, given the minimal time kids were actually exposed to it - an hour and a half during weekdays and four hours on Saturday mornings. Actual visits to the toy store are rare. Most visits ended up with parents rushing their kids into choosing a certain toy right there and then, where parents were supposed to listen and use the opportunity to learn about what the kid truly loves. Kids, provoked by the images in catalogs, turned into little monsters who only screamed and yelled for what they wanted.

Nowadays, there are more medium designed for kids, like their own dedicated TV channels, Internet, comics, console games, CDs, videos, supermarkets etc. Moreover, bags, clothes or even shoes are also used as the channels for advertising.

Does that mean, given all these information and ads, you kid is able to get the best gift ever for Christmas?

Despite the great variety of toys and new gadgets to choose from, only a few of them are regarded as desirable by kids for most Christmases. That is, when one to two toys get so much attention from the majority of children and every parent have heard about it. Most parents could not be more annoyed when such occasion arises. They may have to put up a fight to purchase that very toy for their kids.

Why there will be some toys become very outstanding and drive kids crazy? I can tell you, it's because playability!

Toys can stimulus the kids' imaginations and improve their thinking processes. They can play with the toys for a whole day, no matter they are alone or with their friends. Hence, a toy with high playability can improve kids' levels of imagination!

A perfect Christmas toy should be driven by a child's need to play and have fun, but not engineered by marketing suits. Choosing the toys which are full of the power of play will be the best tips for your kid's Christmas gift. - 31409

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