How important is the product name when it comes to promoting something? You would certainly imagine that it has some effect, but it's difficult to quantify with any degree of accuracy. Perhaps the Zhu Zhu Pets have the answer?
If you visit the Amazon website and check out the bestseller list in the Toys and Games category you will find that Zhu Zhu pets, or their accessories, currently hold eight out of the top ten positions. Zhu Zhu pets are basically cute little motorized hamsters which incorporate artificial intelligence so that they can interact with children.
Over and above the actual hamsters themselves, there are a number of different hamster toys and habitats which can be arranged in various different designs by the kids. The target age group is between 4 and 10 years old, and it's not too hard to see why these kids are going nuts ofr the Zhu Zhu pets. The hamsters are small, cute and furry - and they make cute noises whenever they are stroked and petted. The freedom to redesign the hamster environments is also good fun as it uses the kid's imagination.
There are plenty of plus points looking at these hamsters from the parents viewpoint as well. There's no requirement to feed and water robo hamsters, and no need to clean out their cage either. They don't need a sitter if you're going away for the weekend. The most onerous task is replacing a couple of AAA batteries every now and again.
So it's not a huge surprise that, despite only being launched in August, the Zhu Zhu Pets are a huge hit with both kids and their parents. If they keep selling at anything like the current level then they may even be this year's number one Christmas toy.
But it's a different story on the other side of the Atlantic. Zhu Zhu Pets are still being sold as Go Go hamsters in the UK - and they aren't seeing anything like the same volume of sales that is currently in evidence in the USA.
Cepia, the company who market the Zhu Zhu hamsters in the USA, have done a great job of rebranding and promoting these toys. After a successful local test launch in the Phoenix area, these toys have been flying off the shelves since their national launch in August. Prices are starting to edge upwards as demand outstrips supply. In fact, as long as stocks hold out, it really is difficult to imagine what toy might displace these for the coveted Christmas number one slot. - 31409
If you visit the Amazon website and check out the bestseller list in the Toys and Games category you will find that Zhu Zhu pets, or their accessories, currently hold eight out of the top ten positions. Zhu Zhu pets are basically cute little motorized hamsters which incorporate artificial intelligence so that they can interact with children.
Over and above the actual hamsters themselves, there are a number of different hamster toys and habitats which can be arranged in various different designs by the kids. The target age group is between 4 and 10 years old, and it's not too hard to see why these kids are going nuts ofr the Zhu Zhu pets. The hamsters are small, cute and furry - and they make cute noises whenever they are stroked and petted. The freedom to redesign the hamster environments is also good fun as it uses the kid's imagination.
There are plenty of plus points looking at these hamsters from the parents viewpoint as well. There's no requirement to feed and water robo hamsters, and no need to clean out their cage either. They don't need a sitter if you're going away for the weekend. The most onerous task is replacing a couple of AAA batteries every now and again.
So it's not a huge surprise that, despite only being launched in August, the Zhu Zhu Pets are a huge hit with both kids and their parents. If they keep selling at anything like the current level then they may even be this year's number one Christmas toy.
But it's a different story on the other side of the Atlantic. Zhu Zhu Pets are still being sold as Go Go hamsters in the UK - and they aren't seeing anything like the same volume of sales that is currently in evidence in the USA.
Cepia, the company who market the Zhu Zhu hamsters in the USA, have done a great job of rebranding and promoting these toys. After a successful local test launch in the Phoenix area, these toys have been flying off the shelves since their national launch in August. Prices are starting to edge upwards as demand outstrips supply. In fact, as long as stocks hold out, it really is difficult to imagine what toy might displace these for the coveted Christmas number one slot. - 31409
About the Author:
Harold Peterson - Find out all about the Zhu Zhu Hamsters and where you can still find them.
